To todays aware and look-conscious consumers, health and hygiene comes first, consumers today are more style conscious than in years gone by, and thus the sale of hair products is a fast growing market.
In this modern world both men and women equally are interested in hair care products and these products are no longer reserved to shelves searched by women only. Of course seeing this, the powers that be have created marketing campaigns to allure both genders equally.
Good hair care starts with hygiene and to this end there are many shampoos on the market for just about every hair type. Conditioners also play a vital role in the maintenance of our hair and most people do not even think what exactly a hair conditioner contains to give us soft, manageable, shiny, tresses.
A hair conditioners role is many and includes moisturizers to help stop your hair from drying, aids reconstruction, gives strength to your hair through protein, acidifiers which maintain the pH balance at about 2.5 to 3.5, detanglers which coat the hair with polymers, as glossers, and of course thermal protectors, which will protect your hair against excessive heat when using electrical appliances such as blow dryers or hair straighteners.
The UK market for hair products stood at approximately 1 billion over 2010 and is still growing. Thus new brands are mushrooming continually, pushing advertisements of hair products to be one of the most seen advertisements on television.
Healthy, shining, bouncing hair with impressive styles are some of the benefits that are being highlighted to promote hair products and hair treatments in the market. Shampoo and conditioners are usually sold separately but now the trend is to offer shampoo plus conditioner in one bottle in an attempt to cut the cost as well as add value in the shampoos.
Today one can purchase just about every hair product that has a unique role to play when it comes to hair care including cold protection, sun damage recovery, products for blondes, for brunettes, products for him, for her, hair treatments for brittle and damaged hair, you name it you can get it.
There has been much written about homemade solutions and one, Sesame oil, is said to be a homemade solution for summer hair care as it acts as a natural sunscreen by protecting hair strands from damaging UV rays. Of course prevention is always better than cure and with summer just a heartbeat away, we can all take care of our hair during the warmer weather. Protect your hair from the elements by wearing a hat, use a conditioner with sunscreen which can help prevent UV damage and of course wash your hair immediately after exposure to salt or chlorinated water.
A spokesman for Fabriah professional hair products online said we stock every hair product to protect, rescue and clean hair. Our hair treatments are made by top brand names such as Redkin, Loreal, Tigi, and Wella, to name but a few. Our website is full of good advice and products for every hair type and of course we deliver to your door FREE if resident in the UK.
Hair products are big business and with plenty of choice make sure you choose what is best for you, before you add your bit to this ever growing market.
For further information visit: www.fabriah.com
Maxi Media Matters is an online advertising consultancy specialising in digital marketing on behalf of our B2B clients.